memories365 is a photo diary that automatically captures and arranges your pictures, day by day. The company demanded iOS app creation, app store optimization, and brand strategy.
Knoativ iOS developers went to work and did the initial design; once approved, the functionality and the final QA were done within a record time.
A customer-centric digital marketing strategy was designed, including app store optimization and paid ads to attract the relevant audience for more app downloads.
All the efforts were rooted in enhancing critical performance indicators (KPIs) such as app downloads, sign-ups, and premium content access.
The result was a feature-rich, user-friendly mobile app that helped the brand boost its sales and acquire trusted clients for their business.
Approximately 5,000 app downloads were done in the first month, and in the second month, 7,000 app downloads were from the Apple Store. The organic search was increased by 25%, and the average session time was increased to 8 minutes in the first month on launch.