Modular Retail Optimization

This fast-growing D2C beauty brand had earned a loyal following through clean ingredients, bold positioning, and standout packaging. But behind the surface, its digital engine was still catching up.

Checkout abandonment was rising. Retention beyond the first purchase was low. Imported counterfeits had started showing up on third-party sites. Campaign performance was hard to measure, and even harder to scale.

The brand didn’t need a reinvention. It needed a cleaner, smarter way to run its digital experience. One that turned attention into action and discovery into loyalty.

Valus Loyalty Built the Bridge Between First-Time and Long-Term

Customers loved the products but rarely came back right away. Valus Loyalty connected post-purchases to a milestone-based reward system. The first thank-you email nudged a profile completion. The second reward encouraged a second order. Soon, returning customers weren’t waiting for discounts. They were chasing progress.

By the end of month two, the brand had lifted repeat purchases by 31 percent. Valus Loyalty fed all of this into the brand’s CRM, building richer customer profiles with every interaction.

The retail brand stopped guessing who was buying. It started understanding.

LyraCX Commerce Turned Clicks into Conversions

The storefront was stylish, but speed and logic were missing. LyraCX Commerce rebuilt the experience with smarter UX and real-time product bundling. Browsing behavior triggered intelligent pairings. A cleanser with a moisturizer. Same-day delivery unlocked at checkout.

Abandonment at checkout dropped by 30 percent. Customers moved through the funnel faster and came back more often. Campaigns led to purchases, not just product page views.

The experience felt premium. And it performed that way too.

Track & Trace Protected the Brand Where It Mattered Most

As the brand scaled across new geographies, so did the risks. Parallel imports, expired products, and unauthorized resellers had started eroding trust. With Track & Trace, every product was verified through geo-tagged packaging. A simple scan told the customer what they needed to know. The product was real, fresh, and from the source.

Customer support tickets about authenticity dropped. The brand had a new way to prove its promise. No rebranding required.

InsightsRep Made Every Campaign Sharper

Before Knoativ, campaign reporting was a guessing game. Performance was hard to track. Now, cohorts were live, and insights were instant. With InsightsRep, the team saw exactly who was converting, where drop-offs happened, and what time of day drove the best results.

Email conversions improved by 38 percent. More importantly, the team stopped relying on assumptions. They started planning with proof.