This home goods brand had built its reputation on quality, design, and durability. Its catalogs were aspirational. Its packaging felt premium. And its retail presence was trusted.
But online, the journey didn’t hold up.
Visitors browsed, but few stayed long. Second purchases were rare. Counterfeits had started appearing in fringe markets. And campaign performance reporting felt like more guesswork than strategy.
The brand wasn’t short on potential. It just needed the right infrastructure to sustain interest, reward loyalty, and protect what made it special.
Digital Commerce Made the Site Feel Like the Store
The site looked elegant. But behavior showed the story was breaking too early.
Digital Commerce focused on reworking the UX. Predictive campaigns surfaced the right bundles. Navigation became simpler, smarter, more rewarding. Visitors stayed longer, 47 percent longer. Product discovery became a pleasure, not a chore.
The digital journey started to match the physical one. Clean, calming, and conversion ready.
Valus Loyalty Made the Second Purchase Happen Sooner
The brand had always seen a drop-off after first purchase. So, Valus Loyalty connected post-purchases to progressive rewards and enrichment flows.
Shoppers were invited to complete their profile, register their home style, and unlock milestone perks. As customers saw their identity reflected in what they were offered, second purchases climbed up 29 percent in just one quarter.
Valus Loyalty fed all of this into the brand’s CRM. Profiles were no longer just emails. They became signals for what mattered.
The retail brand stopped guessing who was buying. It started understanding.
Track & Trace Protected What the Brand Had Built
Success brought imitation. Fake products, especially popular SKUs, began circulating through unauthorized channels.
Track & Trace embedded verification directly into packaging. Each item could now be scanned to confirm origin, location, and authenticity. Counterfeit claims dropped by 82 percent across affected regions.
Trust wasn’t just a brand value anymore. It was a feature customers could see and verify.
InsightsRep Replaced Guesswork with Growth
Campaigns were always in motion. But insights came slowly, and sometimes too late.
InsightsRep gave the team real-time visibility into cohort behavior. Automated product insights revealed who was buying, when they returned, and how to optimize future pushes. Campaign performance increased by 33 percent, not just because of better ideas, but because the feedback was faster.
No more waiting for weekly reports. Every day was a chance to optimize.
It Wasn’t One Fix. It Was Everything Working Together.
The brand didn’t need a new identity. It needed alignment between its values and its digital experience.
Together, Knoativ’s products helped the Home Goods Brand:
It wasn’t just about selling more. It was about serving better and being remembered longer.
