This leading grocery chain had scale. Its platform was live across key markets. It had offers, coupons, and product visibility. But something was missing. Campaigns were too broad. Customer engagement was inconsistent. Redemption rates were underwhelming.

The experience wasn’t broken. But it wasn’t optimized.

Customers were seeing promotions that didn’t reflect their preferences. Fulfillment windows were lagging. Loyalty felt static, disconnected from actual shopper behavior. Even with high traffic, conversion was slipping, and retention was low.

The brand needed to activate its customer base with more relevance and more speed. And it needed to do it without changing the foundations of how it operated.

How Valus Loyalty and Digital Commerce Rebuilt the Campaign Engine

Knoativ implemented Valus Loyalty and Digital Commerce to bring intelligence and immediacy to the brand’s campaigns.

Digital Commerce focused on targeting and operational flow.
Campaign creation was redesigned for scale, speed, and segmentation. Offers could now be launched with precision, based on region, purchase patterns, or time of day. Fulfillment was aligned to streamline logistics and reduce friction at checkout.

Valus Loyalty focused on experience and retention.
Customers could qualify for loyalty campaigns in real time, earn dynamic rewards, and progress through tiers based on their behavior. Redemption became seamless. Repeat purchases grew as the loyalty experience shifted from passive points to active engagement.

Together, these solutions helped the brand run smarter campaigns while making every interaction more meaningful.

What the Digital Experience Delivered in Practice

Campaigns went from static to situational.
Customers received relevant promotions based on their store location, past purchases, and engagement history.

They could now:

• Unlock offers instantly from the app or site
• Earn loyalty points by interacting, not just buying
• See recommended products tailored to their region
• Navigate a cleaner, simpler experience from promotion to purchase

Valus Loyalty fed all of this into the brand’s CRM. Digital Commerce ensured the campaigns moved with speed, fulfilled cleanly, and scaled across the platform.

The customer experience became both measurable and memorable.

The Results That Mattered Most

Over the course of 2023, the results became clear.

Valus Loyalty and Digital Commerce helped redefine how the brand approached campaigns, retained users, and created repeat behavior.

The retail brand stopped pushing offers. It started delivering outcomes.

Where the Brand Goes from Here

With a smarter campaign engine in place, the retailer is expanding localized promotions, triggering loyalty in real time, and enriching its product recommendation models.

Offers are no longer just announcements. They are interactions.
And interactions are leading to transactions that last.

The retailer didn’t rebuild its platform. It refined how it performed.
That made all the difference.