This global baby care brand was everywhere. Pharmacies, hypermarkets, neighborhood retailers. Its products were trusted by millions of households. But despite its reach, the brand had no access to customer data.
There was no DTC website. No CRM visibility. No post-purchase communication. Loyalty was static. Data was fragmented. The brand was winning at scale, but it was operating without a clear view of its actual customers.
How Valus Loyalty Reframed the Post-Purchase Moment
Valus Loyalty was introduced as a lightweight, mobile-first identity layer that worked across all retail channels. It did not require a new app or a shift in operations. Customers simply scanned their receipts and entered a loyalty journey designed around parenting moments.
Valus Loyalty connected post-purchases to meaningful engagement. In return, the brand gained verified customer identities and real behavioral insight. The solution integrated quietly. No channel disruption. No tech burden. Just a smarter way to build trust.
What the Loyalty Experience Delivered in Practice
Parents scanned a receipt. They unlocked offers tied to their child’s life stage. They earned points not just for purchases but for exploring content, completing milestones, and sharing useful information.
Every interaction added new signals. Child’s date of birth. Product preferences. Content engagement patterns.
Valus Loyalty fed all of this into the brand’s CRM and campaign engine, making every future message sharper, more timely, and more personal.
The loyalty experience moved beyond transactions. It became a source of continuous learning and relationship building.
The Results That Mattered Most
The shift was significant and immediate.
Valus Loyalty helped redefine the brand from a silent seller to a trusted companion in the parenting journey.
The retail brand stopped guessing who was buying. It started understanding.
Where the Brand Goes from Here
With Valus Loyalty now embedded in its core operations, the brand is expanding to new markets and launching dynamic loyalty flows driven by behavioral signals. Campaigns are no longer just seasonal. They are responsive, personalized, and grounded in real moments that matter.
The brand never had to change how it sold. It simply changed how it connected.
That changed everything.
What began as a single receipt scan has become the foundation for identity-led growth, long-term loyalty, and a relationship that goes far beyond the checkout.
