The goal was to make promotions timely and relevant for real shoppers, lift engagement and redemption rates across regions, reduce wasted campaigns by tightening the path from offer to checkout, and prove outcomes with clear reporting so teams could learn and optimize quickly.

Challenges

The retail brand had scale and a live stack, yet performance stalled because the engine was not learning from behavior. Campaigns were broad, audiences were not consistently segmented, and redemptions lagged even when traffic was high. The handoff from offer to checkout was clunky in a few markets, which meant interest leaked before purchase. Data lived in pockets, so teams could not see a single view of the customer or trigger the next best action at the right time.

Without a customer analytics platform to unify profiles and journeys, and without dependable data analytics solutions feeding insights back into planning, creative relied on guesswork. Production timelines were slow, testing was limited, and reporting arrived after decisions were already made. The net result was effort without compounding learning.

Solution

Campaigns went from static to situational. Customers received relevant promotions based on their store Knoativ rebuilt the campaign engine around data and action. LyraCX Commerce simplified creation and targeting. Valus Loyalty made rewards dynamic and real time. Together they ran on a predictive analytics platform that learned from journeys and a customer analytics platform that unified profiles. CRM marketing automation and data analytics solutions kept messages timely and measurement clear.

What We Built

Storefront and Targeting

• Smarter audience and geo logic in LyraCX Commerce
• Faster campaign setup with prebuilt segments and triggers

Loyalty and Retention

• Real-time qualification, dynamic rewards, and tier progress in Valus Loyalty
• Frictionless redemption at checkout

Data and Decisions

• Journey learning through the predictive analytics platform
• Unified profiles and cohorts via the customer analytics platform
• Ongoing testing and reporting with data analytics solutions

What the Experience Delivered in Practice

• Offers unlocked instantly in app or on site
• Recommended products tailored to region and history
• Messages timed by CRM marketing automation
• Cleaner flow from promotion to purchase

Results and Why It Worked

Within a year the retail brand shifted from static blasts to situational offers that converted. Engagement lifted, redemptions improved, and fulfillment speed increased. This worked because LyraCX Commerce made campaigns easy to launch and aim, Valus Loyalty made value visible at the exact moment it mattered, and the predictive analytics platform turned signals into decisions instead of guesswork, while CRM marketing automation and data analytics solutions kept journeys relevant and measurable end to end.

Where the Brand Goes from Here

• Relevance beats frequency
• Loyalty performs best when tied to the moment of use
• Clear data shortens the path from idea to impact

Localized promotions expand next, powered by the customer analytics platform and refined through data analytics solutions. Interactions become relationships that last.