The profile LyraCX Commerce builds at checkout isn't isolated from the rest of the customer's history. It's part of one customer experience, not a disconnected commerce engine.
At checkout, Valus Loyalty's identity is already there, so loyalty status and rewards apply automatically, instead of asking the customer to look up their own account.
After the order, WiseRep AI sees the same order LyraCX Commerce processed, so a customer calling about delivery never has to repeat what they already told the website.
One customer, recognized everywhere, across every product.