Top retail grocery brands, at scale.
Two of the GCC's leading grocery retailers run Valus Loyalty, a customer loyalty platform built for exactly this scale, turning millions of anonymous baskets into a known, rewarded member base.
CUSTOMER LOYALTY PLATFORM
Turn anonymous shoppers into
lifelong customers.
Valus Loyalty is the identity-led retail loyalty platform that grows lifetime value, and we run it for you.
The Cost of Not Knowing
Your Customer
“Thousands of purchases. Not one relationship.”
You run millions of baskets a month but can name almost none of those shoppers. Every transaction closes, and the customer disappears back into the crowd.
“New customers cost 5 to 7 times more than the ones you already have.”
Most retail loyalty budgets still chase acquisition, while the cheaper, faster win, the customer who already bought from you, gets a generic email and nothing else.
“Every customer gets the same offer, whether they've bought once or fifty times.”
A customer loyalty platform that can't tell a first-time buyer from a top-tier regular isn't personalizing anything, it's broadcasting.
“Months to launch, and a full ops team just to keep it running.”
Most programs take months to launch, aren't connected to actual purchase data, and need a dedicated team just to keep the lights on, long before they prove any return.
From Anonymous
to Loyal
Know every customer, even off the till
Capture identity through receipt scanning when you don't own the point of sale, not just the transactions that happen to pass through your own checkout.
Reward any behavior, instantly
A real-time, stacked engine calculates the reward on the exact basket at checkout, not overnight, and on whatever behavior you choose to reward, not just spend.
Personalize without code
Build live, rule-based segments in minutes, and let AI trigger the next best offer automatically. This is what separates a real loyalty management platform from a static rewards list.
We design and run it for you
Enterprise loyalty depth, delivered as a managed service, so a lean team gets the results of a full enterprise loyalty program without building one in-house.
More Than Software
Valus Loyalty isn't software you're left to figure out alone.
Loyalty Program Design
From tiers to reward-funding models, Knoativ designs the program before you build it, so the mechanics are right from day one, not fixed after launch.
Loyalty Operations
Once live, Knoativ runs the day to day: campaigns, reporting and optimization, so a lean team gets the results of a full enterprise loyalty program without carrying the headcount.
Everything a Loyalty Program Needs
Accrual Engine
Real-time, rule-based rewards calculated on the exact basket, by spend, SKU, category or channel.
AI Segmentation
Live, no-code segments built from member attributes, transactions and interactions, on any channel.
Promotions
Run multiple promotions across multiple segments, based on spend, behavior or interaction count.
Multiple Programs
Run points, cashback and stamp programs on one customer profile, in one instance, without separate tools.
Unlimited Tiers
Build as many tiers as the program needs, so members always have a next level worth working toward.
Gamification
Turn everyday shopping into challenges, badges and milestones that keep members coming back.
Referrals
Reward loyal promoters and incentivize new members to join through a friend.
Promotion Codes
Create and validate millions of promo codes in real time, tied to specific products or members.
Customer 360
One GDPR-compliant view of every member's profile, transactions and interactions, for program and support teams alike.
AI Analytics
Custom reports on any program activity or KPI, built for targeted marketing, not just monitoring.
AI at the Core of
Every Feature
AI decides who gets the next reward, and when.
One AI powers segmentation, offers and campaign timing.
It knows each customer’s tier and stage, in real time.
Connect Anywhere. Deploy Anywhere.
Pre-documented REST APIs connect Valus to your mobile app, website, POS or any other channel, with no custom loyalty management platform integration project required.
Choose cloud, on-premise or hybrid deployment, with in-region data residency where you need it.
Cloud
On-Premise
Hybrid
In-region data residency
- Americas
- Europe
- Asia Pacific
Enterprise-Grade Security & Compliance
Every customer record is maintained to GDPR standards, and the platform carries the same enterprise security posture as the rest of the Knoativ suite.
Real Results,
at Scale
10M+Loyalty members
78%Buyer registration rate
25%YoY revenue growth
The Return on Recognition
30% higherCustomer Lifetime Value
25% higherRepeat Purchase
20% higherRetention
26%Redemption Rate
25%YoY Revenue Growth
One Customer Across the Journey
The identity Valus captures becomes part of one customer experience, not a siloed loyalty database sitting on its own.
At checkout, LyraCX Commerce uses that same identity to personalize pricing and promotions in real time, instead of showing every shopper the same storefront.
On a call, WiseRep AI recognises the same loyalty member the moment they're on the line, and adjusts the conversation accordingly, instead of starting from zero.
One customer, recognised everywhere, across every product.
SA
ONE CUSTOMERAlex Sterling · VAL-004829
02VALUS LOYALTYIdentity captured
Ready to Know Every
Customer?
Frequently Asked Questions
Most programs reward transactions blindly. Valus recognises the customer and grows their lifetime value across the lifecycle.
Yes. Receipt-based capture identifies customers even when you sell through third-party retail. This is Valus's core wedge against platform-only tools.
No. The rules engine is no-code, and AI runs personalization and win-back on top of it.