Identify, engage & retain
Turn anonymous buyers
into known customers.
You can't personalize a customer you can't recognize. Knoativ is the customer identity platform for retail, ties every transaction to one known person, then grows their value with AI.
The Recognition Gap
Many purchases, no relationship.
Every transaction closes and nobody remembers the customer behind it, so the next visit starts from zero.
One customer, four databases.
POS, e-commerce, app and CRM each hold a fragment, and no system holds the person.
Personalisation that needs an analyst.
Every meaningful segment has to be built by hand, so campaigns ship late or not at all.
Buyers you will never meet.
Where the retailer owns the till, the brand has no mechanism to identify the consumer at all.
Identity Is the First Step, Not a Feature
Segmentation, personalisation, retention and lifetime value are all downstream of one question: do you know who this is?
Capture every channel
Store, online, app and kiosk purchases tie to one profile in real time.
Beyond the till, still yours
Receipt-based identity capture claims the purchases that happened in someone else's store.
Hold it in one place
One compliant Customer 360 record, shared by loyalty, commerce and service.
Identify, Then Engage, Then Retain
How the identity resolution platform works, in three moves
78%buyer registration
011. Identify
Every transaction resolved to a person, across POS, web, app and kiosk, with receipt-based identity capture off-till, in one GDPR and PDPL compliant Customer 360 record.
78%buyer registration
10M+loyalty members
Livesegments that auto-refresh
022. Engage
No analyst needed. A no-code builder builds live segments, AND/OR logic, size preview, self-refreshing as behavior changes, plus real-time stacked accrual on the exact basket.
Liveauto-refreshing segments
Real-timeaccrual at checkout
30%higher customer lifetime value
033. Retain
Predictive AI flags churn risk before it happens and triggers the next-best offer automatically, with timing chosen for you. Lapsing customers get re-engaged without a marketer building the campaign.
30%higher customer lifetime value
22%higher repeat purchase
What Changes with Knoativ
Before Knoativ
Generic points, no change in behavior
After Knoativ
Earning rules on the behaviors you want, no IT
Before Knoativ
Data scattered across POS, online, CRM
After Knoativ
One 360 record, AI picks the next offer
Before Knoativ
Every campaign needs an analyst or IT
After Knoativ
Live segments, managed ops when capacity runs short
Where This Applies
The identity gap looks different by segment, and so does the entry point.
Grocery & department stores
The gap
Millions of anonymous baskets
Where identity comes from
Omnichannel capture at basket and SKU level
FMCG & CPG brands
The gap
The retailer owns the transaction
Where identity comes from
Receipt-based identity capture, off-till
Distributors & wholesalers
The gap
Visibility stops at the account
Where identity comes from
Downstream registration and receipt signals
More on Customer Identity and Retention
Valus Loyalty
The loyalty and identity engine behind this page: accrual, segments and tiers.
Ready to recognise the
customers you already have?
See how every transaction becomes a known customer you can reward and keep.
- 10M+ loyalty members
- GDPR and PDPL compliant
- No-code segments
Frequently Asked Questions
A retail customer identity platform ties every transaction a brand sees, across store, web, app and third-party retail, to one known person, and keeps that record in a single compliant profile. It is what makes segmentation, personalisation and retention possible, because none of those work on an anonymous transaction.