Sell & fulfil
Make every channel
feel like one brand.
Your channels work, they just aren't one brand yet. Knoativ is the unified commerce solution: one inventory, one profile, one promotion set, plus an AI checkout that recovers lost carts.
Where the Sale Leaks
'In stock' means three different things.
Store, web and app each check stock in a different system, and the customer finds out last.
The promotion that only works in one place.
Offers configured per channel drift apart, so the price a customer saw is not the price they are charged.
Carts abandoned in silence.
The highest-intent visitors leave without a follow-up that reflects what they actually left behind.
A profile that stops at the channel boundary.
The same customer looks like a new visitor the moment they switch device or walk into a store.
One Inventory, One Profile, One Promotion
Unified commerce is not a single storefront. It is a single source of truth for the three things a customer actually notices: what is available, who they are, and what it costs.
One inventory
Availability is computed in one place, so no two channels can disagree about stock.
One profile
The record the storefront reads is the same one the checkout, loyalty and service read.
One promotion
Price and offer resolve identically wherever the customer looks.
What Sell & Fulfil Covers
Omnichannel inventory promotions, one profile, and AI cart recovery
Real-timeinventory
01One inventory view
Real-time inventory across store, warehouse and channel, so availability is answered once and answered correctly, and fulfilment routes to wherever the stock actually is.
Real-timeinventory
Oneorder record across channels
25%higher omnichannel conversion
02One profile, one promotion
A single customer profile and a single promotion engine across web, app and store. Omnichannel inventory promotions stay in sync by design rather than by weekly reconciliation.
25%higher omnichannel conversion
32%revenue growth
25%lower cart abandonment
03AI cart recovery
The AI checkout detects abandonment and follows up against live stock and the real customer record, so cart recovery reflects what the shopper left behind and what you can still ship.
25%lower cart abandonment
AIcheckout follow-up
What Changes with Knoativ
Before Knoativ
Stock and promotions out of sync
After Knoativ
One inventory and promotion set, one place
Before Knoativ
Identity fragmented across channels
After Knoativ
One profile, read by storefront, checkout, service
Before Knoativ
Carts abandoned, no follow-up
After Knoativ
AI checkout follows up on live stock and profile
Where This Applies
Sell & Fulfil is the middle of the Knoativ journey, and it lands hardest in two segments.
E-commerce & D2C brands
What changes
Channels multiply faster than the team; unified commerce and cart recovery carry the growth
Omni-channel & specialty retail
What changes
The considered purchase spans web, app and store; one profile makes the journey continuous
Built for Retail, Run with You
Worried about the risk of replatforming? Knoativ migrates in phases, one channel at a time, with the old path serving traffic until the new one proves itself.
Integrations
Compliance
Deployment
Data
More on Unified Commerce
Valus Loyalty
Loyalty balances visible at the checkout, on the same customer profile.
LyraCX Commerce
The unified commerce engine behind this page: inventory, profile and promotions.
Ready to make every channel
feel like one brand?
See how one inventory, one profile and one promotion engine work across every channel.
- 200+ integrations
- Phased migration
- SOC 2 Type II
Frequently Asked Questions
A unified commerce solution puts every sales channel on one inventory view, one customer profile and one promotion engine, so web, app and store show the same availability, recognise the same customer and charge the same price. It replaces channel-by-channel reconciliation with a single source of truth.