Distributor & wholesaler customer experience software
Built for Trade Loyalty.
Built to See Past
the Retailer.
Knoativ is distributor & wholesaler customer experience software that replaces gut feel with a structured trade program, and starts capturing the end-customer identity you could never see.
Channel Loyalty Is Not Consumer Points
Rebates decided on relationships, not data.
Incentives get negotiated account by account, with no view of what grows the account.
You know the account, not the customer.
Visibility stops at the retailer you supply, the end consumer stays invisible.
A rebate tool is not channel identity.
Spreadsheets track what you paid out, not which partners are worth growing.
Reward the Behaviours That Grow Accounts
Trade loyalty fails when it copies consumer loyalty. Your partners are not collecting stamps; they are making commercial decisions about shelf space, order frequency, range and promotional support.
Earning on any behaviour
Reward range expansion, order consistency, on-time payment or promotional compliance, all configured without code.
Tiers that mean something
Partner tiers track the commercial decisions that actually move your volume through the channel, not volume alone.
Downstream visibility
The same engine starts capturing consumer identity, so over time you see past the account to the buyer.
What Distributors Run on Knoativ
A wholesale loyalty program and trade promotion management software on one engine
No-coderule builder
01Structure the channel programme
KPI-based, configurable earning rewards any trade behavior, across multiple programmes and partner tiers in one instance, no code required. B2b loyalty software a commercial team runs without IT.
Multi-tierprogrammes in one instance
No-coderule builder
Receiptand off-till capture
02See the customer downstream
The same identity layer behind consumer loyalty attaches end-customer data to downstream sales, so channel partner loyalty and consumer insight build on one record, not two.
Onecustomer record
Receiptand off-till capture
What Changes with Knoativ
Before Knoativ
Incentives run on spreadsheets and negotiation
After Knoativ
A structured programme, run with your team
Before Knoativ
No view of what drives growth
After Knoativ
No-code earning on range, orders, payment
Before Knoativ
Zero visibility past the account
After Knoativ
Identity reaches the end buyer
Built for Retail, Run with You
This is usually a first programme, not a replacement. Knoativ Services designs the structure, models how incentives are funded, and operates it with your commercial team, without the IT lift a distributor software project normally implies.
Integrations
Compliance
Deployment
Data
More on Trade and Channel Customer Experience
LyraCX Commerce
Ordering and promotions for the accounts you supply, in one place.
Ready to reward the
behaviours that grow your
accounts?
See how a channel programme rewards the behaviours that grow your accounts.
- No-code rule builder
- 200+ integrations
- SOC 2 Type II
Frequently Asked Questions
It is software that lets a distributor or wholesaler run a structured trade or channel-loyalty programme for the retailers it supplies, rewarding defined commercial behaviours rather than consumer purchases, and begin capturing end-customer identity from downstream sales.