Fmcg & cpg customer experience software
The Buyer You Never
Meet, Finally Known.
Knoativ is FMCG & CPG customer experience software that turns anonymous shelf and marketplace buyers into a first-party audience, straight from the receipt.
The Identity Gap Is the Whole Problem
The retailer owns the transaction.
Your product leaves the shelf and the purchase data stays with someone else.
You buy attention, not relationships.
Media wins new buyers every quarter, and none of them become a customer you can reach directly.
No answer to who, how often, what next.
Without first-party data, you can't tell who repeats, who lapses, or what's next.
A widget will not help.
A site-only points app misses the supermarket, where almost all your volume happens.
Identity Without the Till
For a consumer packaged goods brand the constraint is not engagement, it is recognition.
You cannot grow the value of a buyer you have never identified, and you will never own the point of sale.
Receipt in, profile out
A photographed receipt, from any store, becomes a named profile with a real basket attached.
The relationship is yours
Rewards and lifecycle triggers then run against buyers you identified without a till of your own.
Data that compounds
First-party data grows every time someone buys, wherever they bought it.
What FMCG & CPG Brands Run on Knoativ
From receipt to named customer: cpg software that closes the identity gap
78%buyer registration
01Capture identity off-till
Receipt scanning names the buyer, a cpg loyalty program rewards them in real time, even on shelves you don't control. That's why consumer packaged goods software starts here.
78%buyer registration
Receiptto profile, in production
AInext-best-action
02Grow the buyer you just met
Predictive lifecycle triggers act on what the basket reveals, from replenishment timing to the next product in a life stage, so a first purchase becomes a repeat relationship rather than a one-off scan.
AInext-best-action
Liveno-code segments
GDPRand PDPL ready
03Own the data, properly
One compliant, in-region customer record, GDPR and PDPL ready. Your fmcg crm or cpg crm integrates rather than competes, taking identity as a clean feed, not a second database.
GDPRand PDPL ready
SOC 2Type II
What Changes with Knoativ
Before Knoativ
Buyer stays anonymous, retailer owns the sale
After Knoativ
Receipt capture names buyers without a till
Before Knoativ
Heavy media spend, no first-party data
After Knoativ
Compliant database, grows with every receipt
Before Knoativ
No idea who buys or what's next
After Knoativ
Real-time rewards, AI triggers on named buyers
Built for Retail, Run with You
FMCG brands rarely run direct programmes, they've never had the data. We design, fund-model and run it with your team. The cpg technology is easy, the operating model decides it.
Integrations
Compliance
Deployment
Data
More on FMCG Customer Experience
Valus Loyalty
Receipt-based identity capture and real-time rewards, with no till of your own.
Ready to know the buyers you
never meet?
See how receipt-based capture turns anonymous buyers into a database you own.
- GDPR and PDPL ready
- 200+ integrations
- SOC 2 Type II
Frequently Asked Questions
FMCG and CPG customer experience software lets a brand that sells through third-party retail identify, reward and grow its end consumers, even though the retailer processes the transaction. It captures identity from receipts and other off-till signals, builds a first-party customer database, and runs lifecycle engagement against it.