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Knoativ

For loyalty & crm teams

Retention Is Yours. Churn Doesn't Have to Be.

Knoativ is customer retention software for the team that owns customer identity and lifetime value: no-code segmentation, stacked accrual, and AI that flags churn before it happens.

Request a DemoExplore Valus Loyalty
A shopper and a store associate looking at her loyalty app together

Built for the Team That Owns the Customer

Before Knoativ

Generic points, no change in behavior

After Knoativ

Earning rules on the behaviors you want, no IT

Before Knoativ

Data scattered across POS, online, CRM

After Knoativ

One 360 record, AI picks the next offer

Before Knoativ

Every campaign needs an analyst or IT

After Knoativ

Live segments, managed ops when capacity runs short

What You Get

Loyalty management software a marketing team can actually run

Segments without a ticket

Liveauto-refreshing segments

01Segments without a ticket

Build complex live segments with AND/OR logic and a size preview, then watch them refresh themselves as behaviour changes. No analyst, no code, no IT queue.

Liveauto-refreshing segments

Sizepreview before you send

Explore Valus Loyalty
Rewards on the real basket

Real timeaccrual at checkout

02Rewards on the real basket

Real-time stacked accrual calculates on the exact basket at checkout, by spend, SKU, category, channel and tier, and KPI-based earning lets you reward any behaviour you choose rather than spend alone.

Real-timeaccrual at checkout

Multi-programmein one instance

See how accrual works
Churn caught early

30%higher customer lifetime value

03Churn caught early

Predictive AI flags churn risk and triggers the next-best offer automatically, with timing chosen for you, so win-back happens without a marketer building the campaign.

30%higher customer lifetime value

22%higher repeat purchase

See Identify, Engage & Retain
A team behind the programme

In-regiondelivery

04A team behind the programme

Loyalty marketing software is only half of it. Knoativ Services covers programme design, the reward-funding and ROI model, and ongoing operations, which is what lets a lean team run an enterprise programme.

Programmedesign and funding model

In-regionmanaged operations

See Knoativ Services

No Big Bang, and No IT Queue

Worried about another tool marketing can't run? You get managed operations and a modular rollout, so members and balances move unnoticed.

Your stack connects into Knoativ, which runs Commerce, Loyalty, AI voice on one customer record.
POSE-commerceKlaviyoOracleShopify Plus
Knoativ
One customer record
CommerceLoyaltyAI voice
200+

Integrations

GDPR · SOC 2 Type II

Compliance

Cloud · On-Premise

Deployment

In-region data residency

Data

More on Loyalty and Customer Retention

Valus Loyalty app showing a points balance

Valus Loyalty

Your day-to-day platform: segments, accrual, tiers and predictive AI.

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LyraCX Commerce

Commerce data flowing into the same customer profile.

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WiseRep AI

Service conversations that recognise the member and update the record.

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For loyalty & CRM teams

Ready to grow value from the customers you already know?

See how live segments, real-time rewards and managed operations come together.

Request a DemoTalk to Sales
  • No-code segments
  • Modular rollout
  • In-region delivery

Frequently Asked Questions

Customer retention software identifies which customers are at risk of lapsing and acts to keep them, using purchase history, segmentation and automated engagement. In retail it works best when it sits on the loyalty layer, because retention depends on recognising the individual customer rather than the transaction.